Lauren Henss

MC, VP of Marketing & Strategic Initiatives at First Team Real Estate

With operational excellence, strategic alignment, M&A integration, digital transformation (AI), and strategic partnerships, Henss helps organizations scale sustainably and future-proof growth. These initiatives drive global expansion, go-to-market success, and long-term enterprise value.

Henss has led high-performing teams for global brands and high-growth companies, blending Fortune 150 discipline with startup agility. Her work consistently translates strategy into measurable outcomes, including 3X revenue growth, global market expansion, and sustained competitive advantage.

In her current role, she leads marketing, digital transformation (AI), GTM, partnerships, and strategic growth initiatives, aligning brand, recruitment, revenue operations, and partnerships into a single growth engine that drives agent acquisition, retention, and market expansion. At COMPASS and Toll Brothers, she played a key role in accelerating sales volume ($2 billion+) and expanding regional market share  (28% increase).

Her experience spans both B2B and B2C, partnering with Fortune 500 companies and global brands including Amazon, Salesforce, NIKE, CHANEL, Hyatt, DreamWorks, WPP (VML), CBRE, Zoho, Zillow, and LPL Financial. 

Henss was named a 2025 HousingWire Marketer of the Year for driving marketing innovation, digital transformation, and measurable GTM impact. She is also a 2026 RIS Media Newsmaker – Trailblazer and Inman Marketing All-Star.

Register for PropTech South 2023

Please complete the form below to begin the registration process.

This field is for validation purposes and should be left unchanged.